To further strengthen our position in the UK market, we are looking for an experienced UK Sales Manager who will lead the UKsales organization and play a key role in driving sustainable commercial growth.
Reporting directly to the Managing Director of BFT UK and acting as a member of the management team, you will translate the company’s strategic objectives into clear commercial priorities and measurable sales results across the UK market.
In this position you will lead, coach and develop a team of six Area Sales Managers and a Key Account Manager. You will ensure the team operates with clear direction, a strong market focus and a disciplined approach to sales execution. An important part of your role is ensuring that each Area Sales Manager develops and executes a well-structured regional sales plan, outlining how sales targets will be achieved through account development, new customer acquisition and expansion within key market segments.
Through a combination of market insight, structured planning and close collaboration with internal stakeholders such as marketing, sales operations and customer support, you will strengthen BFT’s market position and contribute to the continued growth of the business.
As the commercial leader of the UK, you will also act as a visible representative of the BFT brand in the marketplace. By building strong relationships with distributors, installers and key industry partners, you will further reinforce BFT’s reputation as a trusted provider of automation solutions while ensuring that the sales organization delivers consistent and sustainable results.
Responsibilities:
- Lead, coach and develop a team of seven Area Sales Managers and a Project Consultant, providing clear direction, motivation and support to enable them to meet and exceed their individual sales objectives;
- Ensure that each Area Sales Manager develops and maintains a clear regional sales plan outlining how sales targets will be achieved. These plans should define priority accounts, growth opportunities, territory focus and concrete commercial actions;
- Review and challenge the regional plans of the Area Sales Managers to ensure they are realistic, aligned with the company’s strategy and translated into measurable commercial results;
- Define and implement the UK sales strategy, including territory coverage plans and the effective allocation of resources to maximize market coverage and commercial impact;
- Monitor and manage the activity, performance and reporting of the sales team, ensuring that the correct commercial activities are undertaken and that all KPIs and sales targets are achieved;
- Provide coaching, mentoring and development support to the sales team to strengthen their commercial effectiveness and long-term performance;
- Identify opportunities for revenue growth by analysingsales data, customer performance and market developments, and translate these insights into concrete commercial actions;
- Drive customer retention and new customer acquisition across the UK market, ensuring the team maintains strong and sustainable relationships with key customers;
- Develop and strengthen relationships with key distributors, professional installers and system integrators to reinforce BFT’s position in the professional channel;
- Support the sales team in securing larger commercial projects by coordinating internal expertise, facilitating technical discussions and ensuring BFT solutions are effectively positioned;
- Ensure the effective commercialisationand market introduction of new BFT products and solutions by aligning sales initiatives with marketing activities and equipping the sales team with the required product knowledge;
- Work closely with marketing to increase BFT’s visibility in the UK market through trade fairs, industry events, training sessions and customer engagement initiatives;
- Provide regular sales analysis, forecasting and performance reports to senior management, highlighting achievements, market developments, competitive intelligence and areas requiring additional support;
- Analyse competitor activities, pricing trends and broader market developments to identify risks and opportunities and provide strategic input for business decisions;
- Collaborate closely with internal departments such as sales operations, marketing, customer service and logistics to ensure the sales organisationoperates effectively and customers receive high-quality support;
- Ensure that the sales organisationoperates with a strong focus on customer satisfaction, professional support and long-term partnerships that reflect the quality and reliability of the BFT brand;
- Act as a visible representative of BFT in the market by building strong industry relationships and strengthening the company’s reputation with customers and stakeholders;
- Contribute actively as a member of the management team of BFT UK, supporting strategic decision-making and the continued commercial growth of the business.