More detailed scope of the role
Business Development & Market Penetration
- Brand Advocacy & Representation: Act as a brand ambassador for Rixos & All Inclusive Collection Hotels, promoting the brand’s unique value propositions and brand experiences at major LATAM/ USA market segment events, trade shows, and client engagements. Foster strong relationships with industry influencers and partners to enhance brand visibility and reputation.
- Aligned Sales Strategy: Work closely with global, regional, and property-based sales teams to elevate market visibility and optimize our presence in the LATAM/USA market segment.
- Strategic Sales Strategy Development: Development and execution of strategic sales initiatives and detailed reporting. Maintain a robust pipeline and seek continuous improvements to enhance the experience in alignment with brand goals.
- Strategic Partnerships: Identify and develop partnerships with key stakeholders, and leverage these relationships to drive revenue and brand positioning as a luxury brand.
- Prospective Accounts: Identify and evaluate potential LATAM/USA accounts by analyzing data, conducting account interviews, and developing tailored action plans to optimize engagement and sales conversion.
Strategic Account Management
- Product Familiarity: Maintain an in-depth understanding of Rixos & All Inclusive Collection Hotel's luxury offerings, rates, and promotions, ensuring proactive cross-selling across segments as needed.
- Competitive Analysis: Stay updated on competitors' offerings and market trends, delivering regular insights on competitive positioning to inform sales strategies.
- Customer Relationships: Build and sustain long-term relationships with key accounts, focusing on the LATAM/USA market as a priority. Work collaboratively with the Director of Luxury Sales & Global Sales Team on market-specific strategies.
- Customized Experiences: Design and implement tailored sales strategies and packages that cater to the specific needs and preferences of LATAM/USA market clientele.
Sales Execution & Market Intelligence
- Sales Blitzes: Lead and participate in city and outstation sales blitzes, driving revenue through proactive outreach in targeted geographies.
- Market Intelligence & Competitive Positioning: Continuously analyze market trends, competitor offerings, and customer preferences to inform strategic decisions.
- Proposal Development: Supporting in identifying and developing proposals for new LATAM/USA market segments.
Reporting, Planning & Accountability
- Weekly, Monthly and Yearly Reporting: Prepare accurate weekly, monthly and year-to-date revenue reports, highlighting insights for potential growth opportunities.
- Forecasting: Complete timely monthly forecasts, expect-to-turn reports, and prepare cost-effective sales trip budgets to maintain pipeline health.
- Regular Updates: Develop and submit comprehensive call and monthly reports, detailing activities, competitive insights, and forecasted figures.
Customer Service & Follow-Through
- Customer Support: Respond to all client inquiries within 24 hours, ensuring a seamless customer experience and building strong rapport with clients during site visits and events.
- Action Plans & Goals: Execute and track action plans for key accounts to meet sales targets, specifically focusing on high-priority markets.
- Client Satisfaction & Retention: Ensure exceptional service across all client touchpoints, establishing Rixos & All Inclusive Collection Hotels as a premier destination for LATAM/USA clients. High client satisfaction and retention rates are essential success indicators for this role.
Team Leadership & Development
- Mentorship & Skill Building: Act as a mentor to the sales team, providing guidance, skill development opportunities, and industry-relevant training to enhance team performance.
- Performance Tracking & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate sales performance and team effectiveness. Utilize data analytics to provide insights and actionable recommendations for strategic adjustments, driving continuous improvement in the team outcomes.
- Team Motivation & Cohesion: Promote a collaborative, high-performing work environment. Recognize achievements, foster open communication, and ensure team alignment with shared goals.
- Talent Growth & Succession Planning: Partner with the T&C Regional team to identify and nurture high-potential team members, supporting their career progression and contributing to a strong pipeline of future leaders within the sales team.
Revenue & Rate Management
- Occupancy & Rate Maximization: Focus on maximizing hotel occupancy and average rates through strategic, selective selling.
- Yield Management: Collaborate with other Commercial team stakeholders to optimize pricing strategies and implement effective yield management practices tailored to LATAM/USA clientele.
- Rate Policy Compliance: Ensure all special deals comply with company guidelines, coordinating approvals as needed with the Director of Luxury Sales & Global Sales Team.
Key Performance Drivers
- Revenue Growth: Drive Rixos & All Inclusive Collection Hotels’ growth within the LATAM/USA market segment by enhancing market visibility, securing key accounts, and fostering long-term client loyalty.
- Brand positioning: Positioning Rixos & All Inclusive Collection as a preferred choice for LATAM/USA clients through strategic account management and continuous market analysis.
Administrative Excellence & Reporting
- Efficiency in Communications: Optimize administrative duties, ensuring an average of 5-7 face-to-face and 10 phone interactions daily without compromising correspondence efficiency.
- Technical Upkeep: Regularly update Electronic Distribution Systems in line with hotel operations.
Additional Responsibilities
- Task Force Participation: Participate in task force teams for new openings as required.
- Miscellaneous Duties: Execute other responsibilities as assigned by leadership, contributing to the overall success of Rixos & All Inclusive Collection Hotels’ LATAM/USA market sales strategy.