Reporting to (TBC), the Director of Sales Leisure and MICE will lead the development and execution of commercial strategies across both the Leisure and MICE segments (Meetings, Incentives, Conferences, and Exhibitions). This role is responsible for driving revenue growth through strong relationships with tour operators, travel agents, corporate clients, and event planners, while positioning the property as a preferred destination for group, conference, and leisure travel. The Director will collaborate closely with marketing and operations to maximize market share, optimize pricing strategies, and ensure seamless delivery of guest and client experiences.
Define and Implement Action Plans
- Develop and execute a clear sales strategy for the MICE and Leisure segments, aligned with the overall business objectives
- Ensure the execution of plans to achieve long-term objectives while adapting to evolving market conditions.
Tactical Activities
- Advise and implement tactical activities to achieve short-term sales objectives.
- Collaborate closely with global sales teams and internal resources to drive effective and targeted sales campaigns.
- Identify, target, and secure high-value accounts while maintaining and expanding relationships with existing clients
Revenue Monitoring
- Monitor sales revenue, analyse performance data, and collaborate with revenue management to optimize pricing and revenue strategies.
- Implement corrective actions based on data insights to enhance revenue performance.
Professional Events Representation
- Coordinate and represent the portfolio at professional events to strengthen relationships with key industry stakeholders.
- Leverage events to identify new business opportunities and enhance brand visibility.
- Maintain the highest standards of client relationship management, ensuring loyalty and repeat business.
Account Portfolio Management
- Manage a portfolio of key accounts, nurturing relationships and maximizing revenue opportunities.
- Collaborate with global sales teams to identify and pursue new account acquisition opportunities.
Guidance and Training
- Provide guidance and training to Accor global sales teams, ensuring a consistent approach and understanding of the leisure segment.
Reporting and Business Intelligence
- Establish periodic reports and business intelligence to track performance against objectives.
- Utilize data-driven insights to inform decision-making and optimize sales strategies.
Budget Management
- Take responsibility for the budget allocated to the leisure segment, ensuring effective allocation of resources to achieve strategic goals.
Team Leadership
- Lead and inspire the sales team, fostering a collaborative and high-performance culture.
- Provide direction, mentorship, and support to achieve individual and team targets.