Senior Social Media Manager

As Senior Social Media Manager, you will manage and execute organic social media strategies that align with business goals and elevate Blackbaud’s brand presence across platforms.You’llplay a key role in activating our AI leadership positioning,develop content tailored for social channels,manage day-to-day publishing and engagement,monitorsentiment and performance, and support campaign-level social activation.

This role requires anunderstanding of social media ecosystems within the B2B and tech space, a passion for content creation, and a strong grasp of how to use emerging technologies—including AI tools—to scale brand voice and engagement. You are a creative thinker and proactive collaborator with excellent communication skills, a pulse on platform trends, and a passion for developing social-first content.

WhatYou’llDo (Responsibilities)

ContentCreation& Execution

• Develop, produce, and edit social‑first content—including graphics, short‑form video, and platform‑optimized copy—that brings established campaign and social strategies to life.

• Adapt existing marketing, product, and thought leadership content into social-friendly formats.

• Execute publishing across channels (LinkedIn, Facebook, Instagram, X, YouTube, etc.),maintaininga highquality, consistent brand presence.

• Partner closely with the Social Strategist and Brand Marketing Manager to manage editorial calendars and ensuretimelyexecution of campaignsand content.

Community& ChannelManagement

• Monitor and respondin real-timeto comments, messages, and community conversationsin clear,US-styleEnglish tomaintaina consistent and credible brand voice.

• Provide frontline customer care through social channels in partnership with Customer Support.

• Build meaningful community relationships and elevate opportunities for brand advocacy.

• Monitor channels daily toidentifyemerging risks, sentiment shifts, and engagement patterns.

• Support the program and content management of Blackbaud’s employee advocacytoolscontent needs as relevant.

Reporting & Performance Insights

• Track, analyze, and report onchannel and campaign performance using analytics and monitoring tools.

• Share actionable insights and recommendations for optimization.

• Support measurement ofbrand sentiment and reputation trends.

WhatYou’llBring (Qualifications)

Required

• 5–7+years of social media management experience 

• Proven experience creating social-first content across formats (graphic, shortform video, copywriting)using tools such as Canva, Adobe Creative Suite, or similardesign and video-editing tools.

• Deep understanding of social platforms, best practices, and audience behaviors.

• Experience with community management and customer care on social channels.

• Proficiencywith social analytics, monitoring, and content scheduling tools (Sprinklr, Sprout, or similar).

• Excellent writing, editing, and visual communication skills.

• Strong organizational skills with the ability to manage multiple workstreams in afast-pacedenvironment.

• Ability to work independently, collaborate across time zones, andmaintaina high bar for quality.

• Direct experience with social media content for apredominantly NorthAmerican audience. 

Preferred

• Experience working with global or enterpriselevelB2B and techbrands.

• Familiarity with executive social programs or advocacy platforms (e.g., Sprout Advocacy).

• Comfort using AI tools to scale content production, ideation, or copywriting.

• Experience withproject management tools (Asana or similar).