Digital Direct Marketing, Campaign Manager

Join us as an AVP Partnership Development to make more of your specialist expertise and experience.

At AIG, we are reimagining the way we help customers to manage risk. Join us as a AVP Partnership Development to play your part in that transformation. It’s an opportunity to grow your skills and experience as a valued member of the team.

Make your mark in Digital Direct Marketing & Partnership

AIG Thailand has an aspiration to be the leading general insurer. We will perform better, invest in the future and create opportunities. We will do this through delivering against our commitment to bring passion, insight and excellence to everything that we do, be an ally to our customers, clients and partners; protecting people in the moments that matter.

This role is instrumental to the achievement of our objectives and aspiration through the delivery of market leading direct marketing and digital enablement solutions.  Key to our success will be the deployment and optimization of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement – building telemarketing capabilities, greater digitalization of our business across the end-to-end customer and partner experience. This would be inclusive of ownership, execution and continuous enhancement of our customer engagement strategy across all channels.

This role will develop and drive top and bottom line performance improvement by working with the Global Digital & Direct Marketing function, Regional product towers (Personal Lines, Accident & Health & Travel) and Thailand country teams to sustainably transform our business. This will include, but not be limited to: partnerships management and digital campaign development, performance management and profitability; agile test and learn marketing; customer lifetime management and portfolio optimization.

How you will create an impact

• Drive opportunities to grow Digital/Direct Marketing and Partnership revenue and margin via product and competitor benchmarking and innovation. Create a detailed marketing plan to build a sales opportunity pipeline to ensure effective ongoing targeted new clients acquisition.
• Collaborate with country and regional & global teams to enhance new partnership across various distribution such as Direct Marketing & Telemarketing, Face to Face/Bancassurance and Digital marketing tools and capabilities.
• Manage and inspire external partners in the development and optimization of initiatives.
• Drive initiatives to grow marketing book; e.g. new business, new channels, streamline processes and drive overall portfolio performance and improvements
• Identification of future digital marketing trends, business models and media consumption to enable commercial advantage
• Apply disciplined project management skills to manage for the launch and execution of initiatives.
• Develop and execute enablement strategies encompassing market segmentation, digital experience, product mix and positioning, channel optimization and efficiency and analytics to achieve or exceed defined business goals.

• Build a performance-driven, test and learn and commercially-driven team focused on performance and productivity. Champion a culture of proactively managing risk, continuous improvement, action and accountability.

What you’ll need to succeed

• 7-10 years’ work experience with understanding of Direct and Digital Marketing campaign and financial management, analysis and profitability performance reporting.
• Outstanding skills in commercial strategy development and execution across channels and platforms.
• Experienced in the management of integrated/multi-channel marketing and from creation to implementation with a particular focus on telemarketing and digital channels
• Excellent Project Management skills and demonstrated ability to function as a leader within a cross-functional organization.
• Solid understanding of the Thailand marketing landscape.
• Interest in data analytics and data-driven business performance management.
• Highly developed analytical, communication and presentation skills, interpersonal skills and the ability to work business groups across the organization.
• Excellent business analysis ability.  Good working knowledge managing financial aspects of the business including budgeting, sales revenue, direct and indirect expenses and portfolio/remediation management.
• Mature and proven track record in working independently and collaboratively with minimal guidance.
• An outcome-driven, creative thinker with an innovative bent to problem solving.
• Insurance and/or financial institution experience highly desired.

Ready to take your career to the next level? We would love to hear from you.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.  

Functional Area:

SM - Sales & Marketing

AIG Insurance (Thailand) Public Company Limited (Thailand)