Job Description Summary:
Senior Director, Sparkling Flavors - Australia
Reports to: Marketing Lead - Australia
Location: Sydney, Australia
Job Summary:
ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
This people manager role will act as the Sparkling Flavors Category Lead for Australia, focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth
Global Brands – working in partnership with Global Category Lead (GCL) and OU Category Lead: Sprite & Fanta & Schweppes
Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights
Recommends 3-year country projects and 2-year IMX campaigns to Australia Marketing Lead
For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle
Defines brand calendar at market level, allocating OU-controlled DME to activity types
Local and Regional Brands:
Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways
Recommends 3-year innovation projects and 2-year IMX campaigns to Australia Marketing Lead
IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle
Defines brand calendar at market level, allocating DME to creation & activity types
Supports the development of channels and in-store execution plans, supporting bottling partners and customers
Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction
Experience & Critical Requirements:
Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
Led scaled, complex, cross-functional and cross-geographical teams and projects
Led and developed teams directly
Advanced business and Commercial acumen
Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.
Communication focus:
Strong analytical and problem-solving skills; influential skills with senior executives
Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
Ability to navigate complex challenges & linkages and articulate into plans to drive results
Ability to inspire through the power of our marketing and brands
About Coca‑Cola ASEAN & South Pacific
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company: Refresh the World. Make a Difference
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
Skills:
Branding, Category Management, Channels Strategy, Commercialization Strategies, Customer Insights, Demand Generation, Digital Advertising, Key Performance Indicators (KPI), Marketing Strategies, Market Segmentation, Microsoft Office, Qualitative Research, Quantitative Research, Social Media, Strategy DevelopmentLocation(s):
AustraliaCity/Cities:
North SydneyTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
April 4, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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