About the job
As the MMA/ Country Internal Communication Specialist, you are part of our centralised Service Office (SO) Marketing organisation under the new MMA communication model. This means your work influences the entire country - not one unit, not one store, but all IKEA Thailand locations through a single, unified communication approach. You will lead and deliver a wide range of communication and engagement activities that build positive perceptions of our brands among 1,000 co-workers in Thailand. Your mission is to build clarity, consistency, and strong connection across the whole IKEA Thailand network.
Your assignment
- Operate as a central function under SO Thailand Marketing, embedding communication into our national commercial and people agenda. Lead the Centralised, MMA‑Aligned Communication System.
- Develop internal communication strategy and be responsible for all country internal communications reaching all co-workers across all units in the country. Typical assignments include People and Planet Week, internal communication plans supporting HR (VOICE, PEDP, etc), country business plan and change management.
- Implement a strategic approach to communication: Spot risks and opportunity for the country team communication – aligned to country commercial and business agendas.
- Deliver communication content and materials: In co-ordination with Corporate Communication and country team, develop internal communication content that support business in IKEA tone of voice – clear, simple, visual, down to earth, and honest. Typical content includes PowerPoint Presentations, videos, images, newsletters, news memos and more.
- Secure best practice in internal communication channels: Own and manage channels, and lead and take accountability for steady flow of inspiring content in internal channels such as: notice boards, digital signage, (Viva) Engage, newsletter, and Ikano One intranet.
- Create connections and engagement activities: Support the building of an open atmosphere by keeping co-workers well-informed about country priorities and connected to management as well as one another and the broader organisation. Support dialogue and engagement where possible through country townhall, business plan kick-off events, and more.
- Develop internal communication annual budget planfor the country, based on Corporate Communication direction, and manage throughout the year.
- Collaborate and actively participate in the Ikano Retail internal communication network:represent Thailand in regular meeting sessions by sharing learnings, updates, and follow-ups. Regularly deliver content (photos, videos, and information) to support Ikano Retail's storytelling efforts on LinkedIn, annual reports, and other Ikano Retail corporate needs.
- Act as sustainability ambassador: Create content and activities that develop co-worker understanding of IKEA Thailand sustainability strategy, in collaboration with Corporate Communication.
- Support development of communication competence: Use communication skills, knowledge and influence to support leadership and other business partners. Identify needs and support/improve tools to increase communication & IKEA brand competence among co-workers. Act as a guardian of IKEA Brand and Tone of Voice.
- Support in Crisis Management and Local Marketing initiatives: Deliver aligned internal communication to support crisis management by working with stakeholders across the organization.