The position is responsible for developing and implementing promotional programs and initiatives with Evolution customers (โoperatorsโ) in the regulated online gambling market in North America. The individual is responsible for partnering with Evolution operators to launch, manage, and track promotional activities and the placement of Evolution products on operator websites and mobile apps to maximize recurring revenue and market share.
Responsibilities:
- Develop, plan, initiate, and implement promotional policies, programs and activities, contests, and advertising campaigns with Evolution operators collaborating with commercial, marketing, and product teams.
- Design and perform regular Evolution group product placement analysis and reports.
- Plan and co-manage promotional budget and maximize its ROI. Co-prepare cost estimates for campaigns.
- Evolution brand advocacy: ensure consistency across various touch points.
- Ensure Evolution product and promotional campaign representation and marketing asset quality on operator sites and apps.
- Provide promotional guidance for digital launches, campaigns, and partnerships.
- Oversee marketing assets and merchandise timely delivery for product market releases.
- Originate creative and innovative promotion ideas on an ongoing basis.
- Provide consultancy to customers on best practices and promotional activities and projects.
- Manage day-to-day operational aspects, lead ongoing communication, and drive resolution of risks and blockers to ensure successful delivery of projects and promotional initiatives.
- Ensure promotional business readiness surrounding key events and holidays (new state launches, major sporting events, new brand campaigns, holidays, roadmap releases, significant company projects, etc.)
- Measure and analyze the effectiveness of promotional campaigns, make data-driven recommendations for improvement, and report KPIs to the management team regularly.
- Maintain and manage any materials or inventory related to promotional campaigns.
- Bring opportunities to stakeholders by being the subject matter expert in the state
- Consult and support sales executives in all matters related to promotions. Coordinate the decoration of gaming floors for special events. Assist with promotional video/photo shoots.
- As an expert in promotional deliverability, help avoid wasted resources on deliverables, and improve targeting, which can lead to higher conversion rates and increased ROI on promotional efforts.
- Perform administrative duties such as scheduling meetings with key stakeholders on a given project, setting agendas, and sending recaps to meeting attendees
- Be on top of industry news and competitive intelligence. Monitor trends, conduct market research, and analyze operator needs to identify opportunities and adjust strategies accordingly.
- Assist manager with customer communications or internal coordination with supporting departments.
- Perform other duties, as asked by the manager, which are related to the responsibilities of the commercial team.
- The employee is responsible for high quality and timely execution of his job obligations.
- The employee is responsible for the compliance of actions to internal regulations and instructions.
- The employee is responsible for other activities related to personal safety.