Anticipated Contract End Date/Length: December 31, 2026
Work set up: Hybrid (European Hub alignment within a global matrix structure)
Our client in the global professional services industry is seeking a Senior Digital Marketing Manager to join its Global Digital Team, supporting the European Hub. This strategic role is responsible for leading the digital planning, execution and optimisation of marketing campaigns, with a dedicated focus on supporting European regional requirements. Operating within a global matrix structure and with a dotted reporting line into Europe, the role ensures regional campaign priorities are translated into high-impact, data-driven digital activation across paid channels and through Account-Based Marketing platforms.
What you will do:
- Act as the primary digital marketing partner for European marketing stakeholders
- Translate European campaign objectives into data-driven, multi-channel digital strategies
- Ensure alignment between global digital standards and regional campaign needs
- Provide digital expertise across paid channels and marketing automation platforms
- Lead end-to-end digital activation of European campaigns across paid media, ABM, email marketing, web optimisation, retargeting and nurture journeys
- Execute campaigns across search, social, display and programmatic channels
- Manage and optimise ABM platforms, including Demandbase
- Collaborate with regional teams to define target account lists and buying groups
- Develop personalised, multi-touch ABM journeys across digital channels
- Ensure campaigns are delivered on time, within budget and aligned with KPIs
- Drive localisation and optimisation strategies for European markets
- Build strong working relationships with European region and country marketing leads
- Act as a trusted advisor on digital best practice
- Align global digital capabilities with regional business objectives
- Manage expectations across global and regional stakeholders
- Communicate performance results and strategic recommendations clearly
- Define and align KPIs to business objectives including channel metrics, pipeline, revenue and engagement
- Analyse campaign performance data and continuously optimise digital programs
- Deliver regular reporting and actionable insights to global and regional stakeholders
- Ensure GDPR and European data compliance requirements are met