As a Product Marketing Manager F/H/X for Flexcity, you will report directly to the Head of Growth.
You will be responsible for shaping product positioning, messaging, and go-to-market execution by translating market and customer insight into compelling narratives, and support the Sales with clear, compelling collateral that helps them succeed.
- Positioning & messaging (40%):
- Develop and refine product value propositions, personas, and messaging frameworks that clearly articulate customer outcomes, value, and differentiation for our products.
- Go-to-market and Sales enablement (30%):
- Plan and execute campaigns and launches with growth marketing across our 6 countries and products
- Create sales collateral such as pitch decks, one-pagers, case studies, battlecards…. And work closely with sales to enable them.
- Customers & competitive insight (30%):
- Gain and maintain a deep understanding of target markets, competitor landscape and customer segments to ensure messaging is relevant, compelling, and insight-driven.
- Build and maintain a structured competitive intelligence process that informs positioning and sales narrative