• Build design-led creation experiences from intent → generation → refinement → final output
• Orchestrate typography, layout, imagery, and visual systems into cohesive results
• Combine LLMs, text-to-image, and other generative tools into structured creation flows
• Develop scalable prompt frameworks for different content intents
• Build AI creation tools and flows for internal teams to generate high-quality visuals at scale
• Partner closely with Product, Engineering, and senior stakeholders to align AI capabilities with business goals