As a Demand Generation & ABM Marketer, youâll own the programs that turn our target accounts into qualified pipeline. Youâll run acquisition, nurture, and accountâbased initiatives that move prospects from first touch to opportunity.
This is a handsâon role built for someone whoâs comfortable in âstartup modeâ inside a large company. Youâre just as happy writing copy, building a campaign, or pulling your own reports as you are planning the program. You know how to move fast with lean resources, while still navigating the processes and stakeholders that come with a global organization.
Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline
Build and run alwaysâon and campaignâbased ABM programs aligned to priority account lists and sales territories
Partner closely with Sales and BDRs on audience targeting, messaging, and followâup plays to maximize conversion from lead to meeting to opportunity
Write or adapt core campaign assets when needed (emails, ads, landing page briefs), collaborating with content and design when available
Collaborate with Product, Marketing and RevOps to align campaigns with positioning, guidelines, and our goâtoâmarket strategy
Work with RevOps to define success metrics, review performance, and turn insights into program improvements
Balance speed with structure, moving fast while keeping stakeholders aligned and programs unblocked