Growth Marketing Lead

Reporting to the Head of Customer Marketing, you will lead a dedicated team of 4 marketing professionals. You will act as a thought leader and advisor to senior leadership, partnering closely with Product, Commercial, and Data teams to build growth loops. Within your team, you will embed a "test and learn" culture, championing a "fail fast, learn quick" approach to evolve our engagement engine.

We deliver progress.

As our Growth Marketing Lead, you will be responsible for the overarching strategy and hands-on execution of in-life customer growth. You will drive best-in-class value management and define the capabilities for a customer-centric function to deliver holistic value.

What you’ll do:

• Strategy & Execution: Define and deliver the annual strategy to drive growth, cross-sell, and loyalty within the existing customer base.
• Capability Building: Lead the evolution of a best-in-class Customer Value Management (CVM) function.
• AI Integration: Develop and evolve plans on how we can use AI to accelerate progress and improve efficiencies across our marketing efforts.
• Cross-Functional Leadership: Partner with technical teams to ensure data-driven decision-making is integrated into the user experience and advise on loyalty best practices.
• Performance Frameworks: Establish robust tracking and measurement frameworks to keep the business informed of performance and ROI.
• Budget Management: Responsible for forecasting, marketing investment, and creating robust business cases for senior stakeholders.