We deliver progress. What you’ll do and how you will make an impact.
Strategy & Ownership
- Strategic Execution: Partner with senior leadership to translate broad roadmaps into actionable marketing plans that hit commercial targets.
- End-to-End Journey Ownership: Own the "In-Life" customer journey, using behavioral data to optimize every touchpoint from sign-up to renewal.
- Value Growth: Drive Lifetime Value (LTV) by perfecting the onboarding experience and fostering long-term customer loyalty.
Campaigns & Communication
- Customer Champion: Advocate for a "customer-first" mindset, ensuring every campaign prioritizes the user experience.
- High-Impact Messaging: Create inclusive, lifecycle-aware copy—from "Welcome" sequences to complex price-change communications.
- Multichannel Collaboration: Work with CRM, Creative, and Customer Service teams to deliver seamless experiences across email, SMS, in-app, and outbound channels.
Insights & Innovation
- Test & Learn Roadmap: Lead a rigorous experimentation strategy (A/B testing channels, timing, and triggers) to constantly improve lifecycle conversion.
- Data-Driven Insights: Identify "Magic Moments" in the customer lifecycle and share these insights to influence wider business decisions.
- Reporting & Optimization: Own your metrics. You’ll report on the "why" behind the numbers, scaling what works and pivoting quickly when things don’t.
Leadership & Culture
- Execution Management: Lead the briefing process for in-house creative and channel teams, ensuring all activity is delivered on time and to a high standard.
- Mentorship: Support the growth of a high-performing team by mentoring and developing junior members to foster an inclusive, ambitious culture.
We work together. Your team and the people you will work with…
Our Customer Marketing team are at the heart of our mission to help people stop wasting time and money. The team are responsible for delivering our customer marketing strategy and directly contributing to our Growth objectives. The team work across the customer lifecycle delivering engaging and personalised experiences to attract, cross-sell and retain our customer base.
This role reports to a Senior Marketing Manager.