We Deliver Progress.
As a Senior Marketing Manager, you will drive the capabilities and marketing strategies that deliver best-in-class customer engagement and value management. You will be the architect of our "In-Life" roadmap, moving customers from functional usage toward long-term advocacy and Lifetime Value (CLV).
What you鈥檒l do:
- Strategic Journey Architecture: Design a holistic framework that supports customers from day one through to long-term loyalty.
- Digitisation & Engagement: Work with Product and UX to replace manual processes with automated, digital-first interactions.
- Roadmap & Optimisation: Own the overarching test-and-learn framework and prioritise plans across core business objectives.
- Executive Reporting: Own the tracking and reporting of base health, retention performance, and value erosion mitigation for senior leadership.
- Compliance & Governance: Lead the strategic delivery of mandatory customer communications, ensuring all activity adheres to regulatory guidelines.
- Risk Identification: Anticipate commercial risks, such as attrition trends, and implement proactive solutions to protect customer relationships.