As our Senior Brand Manager, you will be a key driving force as we embark on the next chapter of the Utility Warehouse story. Reporting to the Head of Brand, you鈥檒l join us at a defining moment; we鈥檝e built a bold new brand foundation, and now we need a creative powerhouse to propel it into the national consciousness. We aren't looking for a brand guardian to simply maintain the status quo; we鈥檙e looking for someone with a restless curiosity and a "challenger" mindset to drive a step-change in how the UK population perceives and understands us.
You鈥檒l be a pivotal member of our newly evolving team, balancing two vital roles. Internally, you鈥檒l be our brand鈥檚 biggest advocate, partnering with key teams to ensure brand thinking is baked into everything we do - from building propositions to the way our colleagues experience working here. Externally, you will lead the charge on disruptive, through-the-line communications that cut through the noise - turning our brand narrative into "must-see," high-impact communications.
- Orchestrate Disruptive Comms: Lead the end-to-end delivery of game-changing integrated campaigns across paid, owned, and earned channels that demand attention and drive mass awareness.
- Champion Brand Thinking: Act as a strategic partner to Product and Proposition teams, ensuring our brand is a foundational element of new thinking, not an afterthought.
- Integrated Strategy Planning: Drive the cross-functional planning process, collaborating with specialists in Earned Media, Customer, Digital, Partner, and Product Marketing to ensure we show up with one powerful voice.
- Inspire Agency Partners: Brief and challenge our brilliant internal creative team and external media agency to enable them to deliver their best work, ensuring every output is both strategically aligned and commercially effective.
- Experience Integration: Move brand thinking beyond "comms-only" by helping to ensure our narrative is consistent and distinctive across the entire customer journey.
- Marketing Effectiveness: Partner with channel leads to optimise media and communications spend, using live insights and post-campaign evaluation to ensure the "work works" and evolves over time.
- Agile Experimentation: Foster a culture of active learning by identifying tactical opportunities for "disruptive" experiments and scaling the winners.