We deliver progress. What you鈥檒l do and how you will make an impact.
You will lead the execution and performance of our customer marketing, supporting the Senior Manager in shaping the overarching "In-Life" roadmap. Your work ensures our customers are supported from day one through to long-term loyalty.
Your responsibilities will include:
- Journey Delivery: Implementing plans that protect customer trust and value across Email, Letter, SMS, and App.
- Service & Regulatory Execution: Turning technical or legal requirements into "human" brand messages that are easy for customers to understand.
- End-to-End Ownership: Leading the full rollout of marketing plans, from writing the initial brief to final reporting and optimisation.
- Commercial Support: Using customer insights to find ways to reduce churn and maintain the health of our customer base.
- Performance Tracking: Monitoring key metrics like open rates, digital adoption, and churn to ensure journeys remain healthy.
- AI Integration: Contributing to evolving plans on how we use AI to accelerate progress and improve efficiencies.