Analyze and interpret marketing performance across multiple channels, including email, SMS, paid search, paid social, and web analytics, providing actionable insights to internal stakeholders and brand teams.
Develop and maintain multiple dashboards and reporting frameworks that monitor KPIs such as acquisition, conversion, retention, and subscription health.
Collaborate with marketing and creative leads to inform audience segmentation, creative testing, and campaign optimization strategies.
Use SQL and BigQuery to extract, clean, and model datasets across various sources, ensuring data accuracy and consistency.
Build automated reporting workflows using ETL tools (e.g., Funnel.io) to streamline data ingestion and reduce manual processes.
Support A/B and multivariate testing, providing statistical insights and recommendations for ongoing optimization.
Present findings through clear visualizations and executive-level, actionable, forward-looking summaries that influence marketing and business decisions.