Brand Strategy & Planning
- Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans
- Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints
- Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs
Growth & Innovation Leadership
- Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions to accelerate brand growth
- Lead new product development initiatives from concept through commercialization, ensuring on-time launches and strong market positioning
- Explore adjacent category opportunities and new consumption occasions that extend brand relevance and unlock incremental revenue
- Partner with Consumer Insights, R&D, and Sales to translate trends, white space, and consumer needs into actionable innovation pipelines
- Support the development of test-and-learn pilots, limited launches, and new go-to-market models
Customer & Market Innovation
- Collaborate with Retail Sales, On-Premise, eCommerce, and Trade Marketing to develop customer-specific innovation and growth initiatives
- Support development of market-specific launches and commercialization strategies
- Partner with key retail customers on product presentation, assortment expansion, and innovation opportunities
Insights, Strategy & Performance
- Utilize category data, consumer insights, and competitive intelligence to identify growth opportunities and inform strategy
- Monitor state of business including distribution, share, promotional effectiveness, and category trends
- Build business cases and strategic recommendations for leadership tied to innovation, partnerships, and brand investment priorities
- Establish KPIs and track performance across brand equity, trial, incrementality, and revenue impact
Cross-Functional Leadership
- Work closely with Sales, Finance, Operations, Logistics, Product Development, and external partners to deliver initiatives at scale
- Manage agency and vendor relationships and oversee marketing budgets
- Foster a culture of collaboration, creativity, and continuous improvement across the organization