Job Purpose:
We are seeking a detail-oriented and tech-savvy Martech Technical Operations Executive to manage and optimise our marketing technology stack. This role will be responsible for ensuring the smooth operation of marketing platforms, improving automation workflows, maintaining data integrity, and supporting campaign execution. The ideal candidate will have a strong understanding of marketing technology, data analytics, and CRM systems to drive efficiency and effectiveness across marketing initiatives.
Main Accountabilities & Responsibilities:
Marketing Technology Management
- Oversee the implementation, configuration, and optimization of marketing technology tools (CRM, email marketing, automation platforms, analytics, etc.).
- Ensure seamless integration between various marketing systems and platforms.
- Troubleshoot technical issues and work with vendors or internal IT teams to resolve them.
Campaign Execution & Automation
- Support the marketing team in setting up, testing, and deploying new automated campaigns.
- Build and optimize workflows for lead nurturing, customer engagement, and retention.
- Monitor automation performance and make data-driven recommendations for improvement.
Data Management & Analytics
- Maintain data hygiene and integrity across marketing systems, ensuring accurate tracking and reporting.
- Work closely with data and analytics teams to support in creating reports and dashboards for performance tracking.
- Implement best practices for marketing platforms and document them for wider knowledge share
Cross-Functional Collaboration
- Partner with development, architecture, and IT teams to align technology solutions to meet business requirements.
- Provide training and support marketing team members on the use of Martech tools.
- Stay up to date with Martech trends and recommend new technologies or improvements.