Technical specialist for tagging implementation across the business (web and app)
Ensures the quality and accuracy of data within analytics platforms and reports
Create bespoke tracking code for a complex implementation of Google Analytics via GTM and other Tag Management Systems
QA test the existing implementation, continuously driving improvement and optimising data flows.
Ensure all tracking and tagging activities are fully compliant with GDPR and other relevant data鈥憄rotection regulations, working closely with legal, privacy, and technology teams.
Creation and maintenance of documentation on tagging infrastructure/environment
Help define requirements and support business partners to accurately track and report on marketing campaigns, initiatives and experiences across our digital channels
Liaise with developers for requirements that involve custom variables / Data Layer work, supplying the developer guides and testing to ensure successful implementation and sign-off.
Maintains the configuration of the tagging and analytics platforms, and integrations with other tools to ensure a best-in-class setup.