Head of Agency Partnerships - Nielsen Audience Measurement

We are seeking an experienced and strategic Agency Sales Leader to join our team. In this leadership role, you will be responsible for managing a major agency relationship and growing revenue across Nielsen’s enterprise products and services at that agency.

• Sales and account management experience

• Proven track record of sales and revenue performance

• A strong understanding of the media and advertising landscape, including technology and data trends, as well as agency priorities and operations. 

• Exceptional relationship-building skills and existing relationships, with a knack for connecting with the right leaders for the right growth priorities.

• A proactive and curious approach to understanding client needs and how to align them with our solutions.

• The resilience and adaptability required to navigate complex business environments and achieve results. 

• A solid grasp of how media agencies plan campaigns and measure their effectiveness.

What You’ll Do:

• Sales and Business Development

  • Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with your assigned agency. 

  • Develop and manage a sales pipeline across your team, identifying new business opportunities while maintaining and growing existing client relationships.

  • Understand client needs and leverage Nielsen’s audience measurement and advertising solutions (TV, digital, cross-platform) to provide actionable insights and recommendations.

  • Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.

• Client Engagement & Strategy

  • Engage with decision-makers across agencies and brands, including agency leadership, product leaders, media planners, and data-driven marketing teams, to understand their business objectives.

  • Deliver solutions through the use of Nielsen’s audience measurement tools to solve strategic marketing and advertising challenges.

  • Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operations, and Data Governance, to manage the sales cycle and ensure client satisfaction.

• Sales Leadership

  • Implement commercial processes that will enable a team of sellers to hit revenue targets and exceed their plans

  • Motivate team members and promote collaboration

  • Implement a clear client engagement model and strategy

  • Pipeline management and forecasting across a team of sellers