Advertiser Sales Account Executive - CPG/Retail

We are seeking a driven and strategic Advertiser Sales Account Executive to join our team. In this individual contributor role, you will be responsible for selling Nielsen’s Audience Measurement products and services to top U.S. advertisers, primarily located on the East Coast. You will collaborate closely with agency teams, specialist sellers, and cross-functional teams to provide innovative, data-driven solutions that address clients' marketing and business challenges.

What You’ll Do:

• Sales and Business Development:

  • Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with top US advertisers.

  • Develop and manage a sales pipeline, identifying new business opportunities while maintaining and growing existing client relationships.

  • Understand client needs and leverage Nielsen’s audience measurement and advertising solutions (TV, digital, cross-platform) to provide actionable insights and recommendations.

  • Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.

• Client Engagement & Strategy:

  • Engage with decision-makers across agencies and brands, including CMOs, media planners, and data-driven marketing teams, to understand their business objectives.

  • Deliver customized solutions through the use of Nielsen’s audience measurement tools to solve strategic marketing and advertising challenges.

  • Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operations, and Data Governance, to manage the sales cycle and ensure client satisfaction.

• Collaboration and Cross-Functional Teamwork:

  • Partner with Nielsen’s agency and specialist sales teams to uncover thematic client needs and identify new sales opportunities.

  • Work cross-functionally with product, customer support, and marketing teams to ensure seamless client delivery and align product offerings with client needs.

  • Share client insights and feedback with internal teams to help shape product development and enhance service offerings.

• Industry Expertise and Market Trends:

  • Stay informed on key industry topics such as addressable advertising, programmatic buying, attribution measurement, and data-driven planning to effectively communicate with clients and stay ahead of market trends.

  • Represent Nielsen at industry events, client meetings, and conferences, positioning the company as a thought leader in audience measurement.

  • Knowledge and experience in CPG, Retail, and QSR