At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta's Marketing Team is currently seeking a Marketing Innovation Lead in Greensboro, NC.
The Marketing Innovation Lead is responsible for advancing the effectiveness and future-readiness of Syngenta's marketing communications. This role champions the enablement of customer-centric storytelling and message cohesion across brands by integrating emerging technologies鈥攑articularly AI鈥攁nd digital channels. Operating within the Marketing Intelligence function, the role ensures marketing efforts are insight-driven, innovative, and aligned with customer needs across the buyer journey.
Accountabilities:
- Drive innovation across core communication channels, including paid media, email and SMS/text, ensuring strategies are future ready and grounded in customer behavior.
- Develop and scale cohesive messaging strategies that transcend individual brand silos, ensuring consistent, value-based customer narratives across touchpoints.
- Pilot and implement AI-powered tools (e.g., content generation, personalization engines, message testing) in collaboration with global and regional marketing teams.
- Collaborate with Communications, Digital Marketing and Agency teams to integrate learnings, feedback loops, and digital experimentation into campaign planning.
- Track, measure, and report on the performance of communication innovations, using data to optimize for engagement, clarity, and customer resonance.
- Serve as a thought leader on marketing modernization and emerging digital opportunities (AI, automation, personalization, etc.) within the organization.
- Build frameworks and processes that make experimentation scalable and repeatable across marketing teams.