At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta's Vegetable Seeds Team is seeking a Marketing Head in the Eastern US. This role will drive sustainable business growth by creating compelling market offerings and exceptional customer experiences for the target customer through strategic management of brand, portfolio, and marketing resources, while ensuring optimal return on marketing investments
Territory: Eastern US
Accountabilities:
- Lead and develop marketing team through performance culture, marketing excellence, and effective coaching programs to achieve marketing objectives.
- Manage and optimize geography marketing investments, budgets, and ROI while tracking key performance metrics to meet financial targets.
- Drive portfolio optimization for customer segments through value-based pricing strategies and compelling value propositions.
- Execute crop strategies aligned with business objectives and financial targets, ensuring effective resource allocation across crops and geography considering competitive landscape .
- Design ,deliver and manage superior customer experiences using data-driven decision-making frameworks and optimizing A&P resources
- Guide Commercial Heads and CU Managers in developing effective go-to-market strategies while monitoring and responding to market trends, industry best practices, and evolving customer needs.
- Ensure harmonized execution of global marketing platforms and processes including
- Product Meeting , CU/ regional Offer Meetings , Campaign Offer planning, Target
- Product Profiles (TPP), Value Pricing ,5-year Business Planning.
- Partner with Commercial Units, R&D, and Production & Supply Chain to drive cross-functional alignment.