Role purpose: Develop strategy and Shaping product portfolio for a given set of crops/geography to meet customer segment needs
Key responsibilities of role:
- Developing product strategies for a given geography , collaborating with cross-functional teams to ensure product alignment with business goals.
- Define local Target Product Profile, leading product decisions including market positioning and overall product life cycle management including portfolio shape .
- Planning trials: define the standard varieties, trial seeds allocation and standard key traits for evaluation of the PLC 6 trials.
- Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory.
- Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and promotional activities
- Define and drive New Product Introduction (NPI) strategy and Plans with the Customer Experience campaigns
- Drive variety naming and activate registration / IP protecting including trials
- Assess value traits & positioning , proposing pricing
- Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing market trends, values value chain needs including competitors landscape
- Update customer needs and preferences, to support analysis of portfolio health, update of TPP and prioritize segments/target/market scope.
- Gives technical support to key producers, leverages technical knowledge to the sales team to prepare sales arguments and after sales support.