Key responsibilities of role
- Drives business performance by supporting the sales team with customer marketing and demand generation activities. Leads execution of customer marketing-related activities in the Customer Relationship Management (CRM) tool.
- Implements the annual marketing plan in close connection with the sales team, and within the agreed Marketing budget, including campaign planning, advertising and promotion (A&P) execution, marketing communication, product promotion materials, and digital marketing platform management.
- Designs and delivers campaigns, including NPIs, in close cooperation with the sales teams and Product Specialists through traditional and digital channels.
- Organizes customer events (demo days, demonstration fields local exhibitions,digital /virtual etc.)
- Develops and delivers marketing support and communication materials in compliance with company branding guidelines and principles, and as the interface with external agencies.
- Localizes and leverages regional campaign communication content.
- Supports business performance improvement by providing data driven customer insights and feedback also with the support of A.I.
- Provides supporting analytics to improve customer targeting for more effective campaign planning ,design and execution.
- Manages the Syngenta Vegetable Seeds Country country website and develops/maintains interaction with growers through social media, SEO, and messaging platforms (e.g. Email/WhatsApp).
- Coordinates with sales team to actively and appropriately use the CRM tool in support of A&P and Customer Marketing campaigns, such as but not limited to adding customers to CRM campaigns, defining and managing lead capture and lead management/handoff processes, implementing lead capture strategy, and executing key-account marketing.
- Support and guidance on Campaigns/Resources prioritization by crop/CU based on historical outputs, learnings and ROI.
- Manages assigned A&P budget and promotional inventory within a CU/Crop throughout the year aligned with strategic priorities defined by PS.
- Works with Territory Product Specialists to communicate.