Responsible for managing major activities and projects related to the identification, launch, and growth of new business opportunities for the company. Analyzes information and develops recommendations for new initiatives, alliances, and partnerships.
Responsibilities:
- Perform market research to identify, evaluate and launch new growth opportunities.
- Act as a project manager with respect to new opportunities by constructing an initial business case, identifying/researching potential partners, coordinating market research, and coordination with marketing to develop sales and marketing materials.
- Identifies what is important to track within their selected markets and reports on developments.
- Tracks and reports various performance metrics and modifies projections as appropriate based on insights drawn from industry events, customer behavior, technology developments, etc.
- Provides ongoing competitive intelligence on competitors.
- Act as a consultant by becoming a subject matter expert in a particular area and coach others as they launch similar initiatives.
- Perform other duties and participate in special projects as required.