We are seeking a strategic and customer-focused Senior Product Marketing Manager – SaaS to lead go-to-market strategy, positioning, and enablement for our CPQ (Configure, Price, Quote) solutions serving manufacturing organizations. This role is ideal for a marketer who understands complex enterprise solutions, has experience with manufacturing ERP ecosystems, and thrives in close alignment with enterprise sales and customer success teams.
You will translate deep market, customer, and competitive insights into clear solution narratives that help sellers win complex deals and help customers understand the full value of integrated CPQ solutions across the manufacturing lifecycle.
Key Responsibilities
Solution & Market Intelligence
Lead market and customer research focused on manufacturing audience groups, including discrete and engineer-to-order manufacturers.
Develop a deep understanding of manufacturing ERP environments and adjacent systems (PLM, CRM) and how CPQ fits into complex solution stacks.
Analyze competitive solutions, buyer needs, and industry trends to inform solution positioning and go-to-market priorities.
Leverage approved AI tools to synthesize research, analyze data, and scale insights across the marketing and sales organization.
Solution Positioning & Messaging
Own positioning, value propositions, and messaging for CPQ solutions, with a focus on enterprise buyers, complex buying committees, and long sales cycles.
Articulate how CPQ solves high-value manufacturing challenges such as product complexity, pricing accuracy, quoting speed, and ERP integration.
Translate technical capabilities into outcome-oriented messaging that resonates with executives, operations leaders, sales teams, and IT stakeholders.
Ensure solution messaging is consistent across marketing, sales, and customer-facing touchpoints.
Enterprise Sales Alignment & Enablement
Partner closely with enterprise sales representatives, solution consultants, and sales leadership to support complex deal cycles.
Develop and maintain high-impact enablement assets including solution overviews, pitch decks, battlecards, FAQs, and objection-handling tools.
Support strategic accounts and late-stage deals with tailored messaging, competitive insights, and value articulation.
Align solution narratives to account-based selling motions and vertical-specific strategies.
AI-Enabled GTM & PMM Enablement
Own the end-to-end go-to-market strategy from planning through execution, aligning teams, driving delivery, and ensuring successful launches.
Apply AI and analytics to improve PMM team metrics, insight velocity, and GTM effectiveness.
Enable the broader product and solution marketing team with AI-powered templates, frameworks, and playbooks that scale across multiple products and solution areas.
Partner with marketing operations to integrate AI capabilities into workflows while ensuring governance and consistency.
Cross-Functional Collaboration
Work closely with Product Management to influence roadmap discussions through market and customer insight.
Collaborate with Customer Success to incorporate post-sale learnings, adoption insights, and expansion opportunities into solution messaging.
Support product launches, major releases, and solution expansions with strong market context and enterprise-ready enablement.