KPI’s:
- Develop, propose and track business KPI’s for major accounts within Latin America.
- Ensure full compliance and quality of inputs in CPM where available (Customer management tool).
- Improve profitability (3N) on top accounts of each market Year over Year.
- Improve Conditionality (measurement, compliance, % increase) on top accounts of each market.
- Improve promo spending/negotiations in relevant top accounts.
TRAINING AND GUIDELINES:
- Train and guide local Key Account Managers through the process of business planning and annual agreement negotiations.
- Train and guide KAMs in CPM, negotiation, promo management and investment tools.
CUSTOMER DEVELOPMENT ANALYSIS:
- Continuously analyse top customers development, define and prioritize goals within each country and account to maximize business development opportunities.
SALES DECK:
- Produce excellent conceptual selling decks to establish Red Bull as the category leader with key and new customers/channels – and successfully use them where relevant to drive new business opportunities.
FOLLOW UP:
- Identify, develop, train and make follow up of local Key Account Managers regarding Red Bull sales and long-term business drivers to be proposed and negotiated with top customers.
LEAD BY EXAMPLE:
- Beyond being a regional leader, walk alongside local managers/teams to deliver business ambitions and influence customer’s agenda. (Hands On, Can-Do Mindset)