LEAD THE STRATEGIC DIRECTION OF ON PREMISE TRADE MARKETING
Establish the long-term trade marketing vision and framework for all On-Premise segments, ensuring alignment with overarching brand and business strategies.
Transform commercial priorities into effective marketing initiatives that boost Red Bull's visibility and sales momentum across various channels.
Promote innovation and experimentation within trade marketing to achieve category leadership, retail excellence, and exceptional execution standards.
OVERSEE CROSS SEGMENT TRADE MARKETING PROGRAMS
Oversee the comprehensive planning and execution of programs that encompass the entire On-Premise spectrum, including commercial segments (LSRs, bars, restaurants), non-commercial segments (workplace, campus, fitness), and emerging markets (vending, catering, distribution).
Collaborate with the Senior Director of Key Account Marketing and the Senior Director of Festivals & Events to develop cohesive, scalable campaigns that reinforce Red Bull's leadership across all consumption occasions.
Ensure that trade marketing initiatives effectively address both volume-driving and brand-building goals, striking the optimal balance between national consistency and local flexibility.
BUILD AND EMPOWER A HIGH-PERFORMING TEAM
Guide, mentor, and develop a team of trade marketing managers by setting clear objectives, defining performance metrics, and providing opportunities for growth.
Cultivate a culture of creativity, accountability, and collaboration across all areas of trade marketing.
Act as a thought leader and strategic partner to colleagues on the On-Premise Marketing Leadership Team, promoting alignment and synergy across various channel disciplines.
DRIVE COMMERCIAL INTEGRATION & FIELD ENABLEMENT
Collaborate with the On-Premise Sales and Distribution teams to ensure trade marketing tools and programs are commercially relevant, actionable, and measurable.
Create annual planning frameworks and commercial calendars that align brand marketing strategies with field execution.
Enhance communication channels between headquarters and regional teams to ensure the efficient implementation and adoption of trade marketing initiatives.
ELEVATE BRAND STANDARDS ACROSS TRADE ENVIRONMENTS
Supervise the creative and content development for all trade-facing materials, ensuring consistency and excellence in branding across various formats and partnerships.
Develop design and messaging frameworks that align with Red Bull鈥檚 premium positioning, tailoring them to suit different environments and target audiences.
Assess and enhance consumer and customer experiences at every stage of purchase and consumption.
MANAGE AGENCY, VENDOR, & PARTNER ECOSYSTEM
Take the lead in managing relationships with key agencies, vendors, and creative partners, ensuring quality, consistency, and alignment with Red Bull's brand and business objectives.
Identify new partnership opportunities and capabilities that enhance execution, improve efficiency, and foster innovation across trade marketing channels.
Establish and oversee vendor performance KPIs, ensure clarity in scope, and monitor compliance with contractual agreements.
OWN BUDGET, MEASUREMENT, & ANNUAL PLANNING
Manage the national trade marketing budget, ensuring resources are allocated efficiently and deliver measurable returns on investment (ROI).
Establish key performance indicators (KPIs) and tracking systems to assess trade marketing performance across metrics such as volume, visibility, and engagement.
Oversee the annual point-of-sale (POS) and trade marketing planning process, ensuring seamless integration into the overarching On-Premise business plan aligned with BP cycles.