On Premise Key Account Marketing Specialist

Consumer Marketing Concepts

• Create, develop, and implement On Premise marketing activities across National Key Accounts customers

• Manage the creation and delivery of marketing activities and understand customer requirements to maximize impact

• Ensure programs support goals of securing new business, driving demand and expanding execution within existing accounts

• Align relevant national accounts with important wider business 360 marketing opportunities

Build the brand in National On-Premise Key Accounts’ outlets

• Uphold brand standards across all activations

• Integrate national brand activation calendar into the channels

• Coordinate with the wider On Premise Marketing team and brand to develop account messaging strategy that aligns with the company programs

• Be the expert in Red Bull marketing opportunities and projects for customer partners

• Development of activation plans and toolkits for selected key customers to drive distribution and volume by ensuring we look like number 1 & win vs competition

Leading the Key Accounts Execution and Activation Strategy

• Translate global execution and activation guidelines with local relevant insights and facts.

• Support, train and coach the On Premise field team in perfect execution and activation of accounts and events.

• Lead national consumption activation calendar and creative strategy.

• Collaborate with creative partners on tailor made solutions for top customers.

Industry Marketing Concepts

• Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.

• Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.

• Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.

• Manage and oversee all performance drives within National Key Accounts Universe

Represent Red Bull Marketing in Customer meetings and Planning sessions

• Be the expert in Red Bull marketing opportunities and projects for customer partners

•Work with marketing counterparts both at customer level (eg Marketing heads, Marketing Managers) and Red Bull Internal (e.g. Sports, Gaming, Culture and Brand for account programming integration)

• Understand consumer needs and align with Red Bull Brand and On Premise strategic priorities

• Represent the brand to promote business opportunities

• Combine the On Premise strategy and marketing programs to activate National Key Accounts at scale

Insights

• Set KPI’s for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.

• Manage case study reporting for the channel monitoring updates monthly and supplying updates to the on key insights and impact of key activity.

• Support on the implementation of category management capabilities in the On Premise department for Catering and QSR

• Developing compelling selling in PPT based on key Insights (Consumer and Industry)

• Uncover important Key Account relevant On Premise trends and opportunities and develop marketing solutions 

Agencies

• Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.

• Work with research, auditing and insight providers & translate findings to actionable insight for the wider team (KAMs, Musketeers, Musketeer Scouts & DPMs)