Increase Red Bull share and ED category
- Analyzing category sales, margins, and inventory turnover;
- Optimizing the assortment matrix;
- Managing pricing and promotional effectiveness;
- Monitoring the market and competitors;
- Preparing analytical reports and recommendations.
Analytic and Negotiation Responsibility
- Key contact (Wingman) for the Onboarding Period;
- Cultivating, caring for and building up the network with Red Bull’s Key Stakeholders (e.g. trade marketing, Sales department) as well as promoting cooperation;
- Constant Know-How Transfer and involvement in the OFP meetings (preparation and implementation);
- Analysis of the area and account specific business to find new opportunities;
- Ensure implementation of execution standards and “look like number 1”;
- Promote cooperation and liaise with key stakeholders in the area;
- Constructive feedback based on observations.