EXECUTION
Drive Red Bull Perfect Store conditions to Win vs Competition in the market.
Execute, with the DP, the opening of new accounts (REACH) to expand the number of rooftops buying directly from Red Bull.
Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.
Actively encourages DPs to enroll independent accounts into the Volume Incentive Program (VIP), following up with a robust routine to ensure program compliance and growth.
Wired sell with the key regional strategic accounts to drive efficient promotional execution and in–store conditions.
PLANNING
Effectively plans their schedule to maximize time in stores with the greatest impact.
Consistently communicate with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.
Initiates plans to drive KPI execution and maintain vertical accountability throughout the organization.
Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.
CONSULTATIVE
Effectively leverage available data to drive insights to support selling story.
Acts as a trusted advisor to key customers in the market.
Communicates regularly and works cross functionally with both the internal team and the DP.
Be a credible contributor to the local full cell team.
Brings the brand to life by championing the World of Red Bull mentality and mindset.