Regional Growth & Route-to-Market Execution
- Build win-win, long-term relationships with wholesale customers across the region(s)
- Deliver regional business plan sales volume and distribution targets across all wholesale sub-channels
- Drive horizontal growth through expansion of the wholesalers' network and improved market coverage
- Drive vertical growth by increasing volume per outlet through execution of national and regional initiatives
- Execute and continuously optimize the regional Route-to-Market model to ensure effective coverage, visit effectiveness, and service quality
- Manage and control indirect distribution through the wholesale network to ensure healthy availability
- Monitor wholesalers’ stock levels and take corrective actions to maintain optimal considered inventory
- Track market pricing and recommend action plans in line with company guidelines
- Translate national wholesale priorities into clear regional action plans, execution routines, and follow-up
Strategy and Planning
- Implement wholesale loyalty programs and initiatives within the assigned region(s)
- Identify and pursue new business opportunities across different wholesale sub-channels
- Lead and develop the value chain for the assigned region(s), ensuring the Distribution Partner operates with a strong ROI mindset
Wholesale Execution & Brand Presence
- Ensure Red Bull’s key plans, initiatives, and execution standards are implemented consistently across all regional wholesale customers
- Partner with Trade Marketing to deliver visibility, activation, and point-of-sale execution in line with national standards
- Drive execution excellence through clearly defined wholesale activation plans and relevant POS deployment
- Establish execution routines, in-market audits, and structured follow-up to close execution gaps
- Monitor competitor activity and regional market dynamics, translating insights into clear corrective actions
Distribution Partner Management
- Build and manage strong day-to-day relationships with the Distribution Partner and sub-distributors within the assigned region(s)
- Maintain regular field engagement with DP management and sales teams to ensure priorities are executed in trade
- Track Distribution Partner field team performance and drive capability development through continuous coaching and training
- Lead structured coaching, training, and capability-building initiatives across all regional DP team levels
- Drive delivery of agreed KPIs through structured daily, weekly, and monthly performance reviews
- Run structured regional business reviews to track performance, identify gaps, and define must-win execution priorities
Reporting
- Report competitor activities and recommend clear action plans
- Ensure territory database and customer segmentation are accurate and regularly updated