STRATEGIC ACCOUNT MANAGEMENT
Manage accounts and relationships with Red Bullâs key university partners and bookstore partners, ensuring compliance with partnership agreements and delivering mutually beneficial outcomes for Red Bull North America (RBNA) and the universities.
Demonstrate a deep understanding of account management fundamentals, including the development of customer strategies and key business drivers, strategic category and item management, customer relationship building, and consultative selling.
Use all available resources to collect and analyze relevant category, customer, and consumer data in order to develop insight-led business plans.
Lead joint annual business planning between key university accounts and Red Bull management teams, with a focus on developing and implementing strategic national and regional programs and integrated annual calendar plans that drive volume and distribution with a positive return on investment. Ensure flawless execution by collaborating with national account teams and field sales to achieve 100% compliance at the store level.
Conduct regular business reviews and participate in customer activities to strengthen relationships and build deep engagement across national accounts.
Oversee ways of working across all routes to market (RTMs), including DSD, Vistar, and broadline partners.
Manage the contract negotiation and renewal process for all university account partners.
BUDGETS/ANNUAL PLANNING
Assist in developing, tracking, and controlling budgets to ensure alignment with the annual business plan.
Manage expenses in accordance with the assigned budget.
Control account volume forecasting and spending through accurate and regular updates in Customer Program Management (CPM) systems.
CHANNEL DEVELOPMENT
Develop and drive channel strategy for university accounts and field operations.
Maintain a deep understanding of the college and university landscape, and implement a coordinated field team approach for each channel, leveraging key resources effectively.
Lead contract negotiations with key partners and strategic accounts, and communicate with Red Bull stakeholders across Sales, Finance, Marketing, and Distribution to close distribution gaps and ensure sustained growth.
INNOVATIVE PROGRAMMING
Lead national and regional programs and activations with university partners to increase execution and awareness, while delivering clear value to those partners.
Collaborate closely with the Trade Marketing and Point-of-Sale (POS) teams to develop asset programs that achieve account goals and support effective, permanent displays; ensure all displays are executed in accordance with headquartersâ channel guidelines.
Assess return on investment (ROI) before recommending specific programs or customized POS solutions, and conduct post-promotion analyses to evaluate the effectiveness of promotional activities.
FOSTERING RELATIONSHIPS FOR INFLUENCE
Develop and maintain personal and professional crossâfunctional relationships with key individuals across both internal and external functions.
CROSS FUNCTIONAL COMMUNICATION
Experienced in navigating a matrixed organization to drive business results and facilitate collaboration between national and regional teams.
Use appropriate communication processes (e.g., Chain Alerts and other tools) to keep Non-Commercial Sales, Marketing, and Distribution teams informed of all programs and initiatives.
Communicate regularly and work effectively with headquarters, Non-Commercial, and regional teams, leveraging input from marketing, finance, and category management experts to develop strong plans and compelling conceptual selling stories.
Lead channel training sessions to enhance channel understanding across the organization.