Field Support Manager

EXECUTIONAL EXCELLENCE

Digitize and enhance the usability of sales tools, business applications, and training materials.

Ensure that all distribution tools, deliverables, and applications comply with Red Bull’s brand standards.

Collaborate with the Trade Marketing team to optimize the frequency of digital asset publishing on WingTips and improve field execution processes.

Support the coordination of Sales Training Academies, and provide presentation support for National Meetings, Top-to-Top meetings, and global visits.

Facilitate and support ongoing internal training sessions (“Skill Pills”) for OPDMs, as well as external trainings (e.g., “WingTips 101”).

Devote approximately 33% of working time to in-market activities to support field teams and identify opportunities to improve productivity.

MANAGES NATIONAL TOOLS & COMMUNICATION

Develop national tools and resources for sales and distribution teams, including skill-building guides, all-hands meetings, and lineup calls.

Serve as the product owner for Red Bull Wingtips and Red Bull Take Off, with a focus on improving operational efficiency.

Oversee the Core Broker Cooler Request automation process and the Broadline food show notification pipeline.

Manage updates to the DSD bill-back and free-goods forms.

Support the development of the On-Premise Pocket Guide.

Collaborate with IT and business teams to define requirements and implement new solutions.

DISTRIBUTION PROGRAMMING DESIGN

Responsible for the design of the Independent Trade Program (VIP) and the Pay for Performance (PFP) program.

Develops the program in partnership with the Senior Manager and the Director of Distribution–DSD to determine appropriate distributor discounts and to ensure alignment with the RBNA leadership team and Finance.

Manages all content creation and communication for program selling tools—including launch presentations, sell sheets, and training materials—to ensure all resources are clear, easily understood, and useful for field teams.