LEAD ECOMMERCE STRATEGY DEVELOPMENT & DEPLOYMENT
- Develop and adapt Red Bull鈥檚 global eCommerce vision and strategy covering all relevant segments such as bricks鈥檔 clicks, pureplays, online marketplaces, B2B and new digital touchpoints (3rd party delivery services, gig economy)
- Alongside the account team, lead retail media strategy & execution in select accounts
- Drive accountability for executional excellence as part of the sales leadership team
- Leverage eComm to drive trial through agile data backed decisions and a test-and-learn approach
ACCELERATE ONLINE SALES GROWTH ON LARGEST ECOMMERCE RETAILERS
- Own the management of Amazon as global key account and local delivery on volume, sales forecasts, promotional program, loyalty (SnS) and share targets
- Incorporate eCommerce plans into top 8 customer joint business plan's ensuring we are delivering a share winning plan
- Provide training and execution expectations to the account managers outside of the top 8 accounts.
- Collaborate with the eComm account managers to manage Red Bull's sponsored search and visibility on our major retailers platforms
- Develop and execute strategy to achieve top positioning on our wholesale partners B2B and B2C platforms
ENABLE EXCELLENT & BRAND COMPLIANT ONLINE PRESENCE
- Collaborate with the Brand Marketing team on further improving and implementing Red Bull鈥檚 online merchandising standards, while monitoring online presence and compliance using Red Bull鈥檚 proprietary tool
- Drive a "look like number one" mindset by utilising Red Bull鈥檚 creative assets and events to create a unique point of difference in retail media and online executions
- Manage online content access through Red Bulls systems & partnering with the Brand team to ensure we have best in class enhanced content available and rolled out across all customers
INDIRECTLY LEAD CROSS-FUNCTIONAL ECOMMERCE TEAM
- Provide indirect leadership to the cross-functional RBAU eCommerce project team, including members from Brand Marketing, Advertising, Regulatory, Operations, and local market stakeholders
- Work collaboratively with internal stakeholders, local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation, content, ratings and reviews and oversee implementation of these where relevant