CATEGORY DEVELOPMENT LEADERSHIP
Lead category management at dedicated accounts by developing critical insights and solutions to grow the size and the value of the entire Energy Drink and Non-Alcoholic Beverage Category.
Enhance the entire Energy Drink Category using a shopper-first mindset.
Support and participate in Top to Top and Joint Business Plan Category Management presentations to Executives to build and maintain trusted partnerships and grow the category and Red Bull.
Work collaboratively with account, trade and marketing teams to develop assortment, shelf, space, price and promo recommendations.
Work on assigned projects with the Senior Category Development Manager, and liaise with Category counterparts in other global markets to share best practices.
THE CATEGORY EXPERT
Manage the partnerships with key strategic customers in the development of joint business plans, recommending total Non-Alcoholic Beverage, Energy and Red Bull opportunities and driving large-scale Category projects.
Develop a deep knowledge of Red Bull customers 鈥榮trategic pillars to facilitate customer business planning processes and lead the dialogue with internal stakeholders at the customer.
Lead the analysis and study of multiple data sources, develop an unassailable level of energy category insight to drive business and category recommendations.
Lead business analysis and insights of sales and market share with customers.
Proactively create, develop and deliver regular category reviews, plans and strategies with customers identifying opportunity gaps for incremental volume and share growth.
Robust understanding of product/package mix analysis, merchandising strategy, including shelf optimization and incremental display execution.
Promotional effectiveness and regular pricing strategy.
THE IN STORE SALES DRIVER
Implement category development programs by leading the dialogue with the retail customer to focus on category growth opportunities.
Provide leading edge Insights and Category Management solutions related to assortment/sku mix and optimization, & price/promo effectiveness.
Leverage category and shopper expertise to make shelf and space recommendations to improve the Energy Drink Category shopping experience at retailers
Develop, optimize, and maintain planograms for shopability, and optimal capacity; Analyze and communicate planogram changes and performances, while working towards best-in-class shelving principles.
KEY RESULTS & DELIVERABLES
Develop and execute the Large Format Retail Mission and strategy.
Drive consumption/HHP, market share (brand development, category development), and macro space expansion of the Energy category within Beverages
Deliver OPM plan & goals per Business Plan.
Deliver T&A results per Business Plan.
Seamless inter-departmental communication flow across all key project stakeholders (Marketing & Sales).
Acts as a strong, collaborative partner with the sales teams and ensure that initiatives support short and long-term volume growth.