LONG TERM SALES DRIVERS
Drive collaborative relationships with internal and external customers and stakeholders
Drive in store presence in line with Perfect Store standards
Increase permanent product disruption points at ambient and cold locations in store above competition
Maintain and Increase product range in all stores
BUSINESS DEVELOPMENT
Coverage of defined territory. Complete all calls allocated to individual territory
Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner
Proficiency in retailer ways of working (terminology)
increasing opportunities to expand in-store presence
Retail satisfaction responses should highlight sales effectiveness to include category education, current state of business for account, quality of sales call
SHORT TERM SALES DRIVERS
Drive execution of agreed and over and above national and local promotion opportunities
Report non-compliance in a timely manner
Pre-sell to accounts all promotional activity. 30-60-90 day outlook on activity.
Responsible to drive effective communication amongst RBDC distribution team. Ensuring best in class account service
Lead all market activations to in-store activations for all accounts