CATEGORY MANAGEMENT
Regularly develop category management鈥揻ocused insight materials, including category reviews, macro trend analyses, total beverage trends, competitor brand evaluations, channel strategies, and industry summaries.
Create meaningful reports using multiple data sources (such as Circana, Nielsen, Numerator shopper data, and shipment data) to support overall objectives across the Sales and Marketing organizations.
Support effective insight communication platforms across the organization.
Build, influence, and leverage relationships within Insights, Category Development, and the broader Sales and Marketing teams to share best practices and resources.
ANALYSIS
Regularly develop category鈥憁anagement focused insight materials, including category reviews, macro trend analyses, total beverage trend reports, competitor brand assessments, channel strategies, and industry overviews.
Produce clear, meaningful reports using multiple data sources (such as Circana, Nielsen, Numerator shopper data, and shipment data) to support the objectives of the Sales and Marketing organizations.
Support the development and use of effective insight鈥慶ommunication platforms across the organization.
Build, influence, and leverage relationships within the Insights and Category Development teams, as well as the broader Sales and Marketing organizations, to share best practices and resources.
REPORTING
Provide ad hoc analyses as defined by the Senior Manager of Category Insights and the broader leadership team.
Establish best-practice reporting standards and lead ongoing report updates.
Improve and expand Red Bull鈥檚 reporting tools.