MANAGES VISUAL MERCHANDISING/POS STRATEGY & DEVELOPMENT
Serve as the subject matter expert and primary point of contact for assigned customers’ POS and merchandising initiatives.
Develop and execute POS solutions that meet the needs of assigned customers, align with shopper behavior, and ensure that Red Bull appears as the number one brand in-store.
Manage and communicate Trade Marketing production timelines to all relevant internal and external stakeholders.
Support the annual business planning process (including guideline development and “look of success” definition) by providing guidance on effective POS solutions to achieve commercial and brand objectives.
Carry out additional projects as assigned by Trade Marketing channel leaders based on business needs.
NATIONAL ACTIVATIONS
Develop temporary ambient display materials that support the off-premise sales strategy.
Partner with cross-functional teams in Brand, Operations, Trade Finance, and Sales to plan in-store theater programs.
Partner with agencies of record and vendor partners to develop and execute impactful, easy-to-assemble temporary display items, including technical drawings and the most cost-effective production methods.
MANAGES DEVELOPMENT OF NEW POS INNOVATIONS
Support the development of POS technical innovations and test projects based on business impact and customer needs as defined by Trade Marketing channel leads.
Collaborate with cross-functional stakeholders, including Global Trade Marketing, US Product, US Shopper Marketing & US Operations, and US Key Account Sales teams, to deliver projects on time and within budget.
Continually identify opportunities to improve project workflows and respectfully challenge the status quo.
Stay up to date on industry trends, competitive activity, and evolving shopper behavior through industry publications, events, insight reports, and supplier relationships.
CHAMPIONS LOOKING LIKE #1 IN STORE
Reinforces the Look of Success and Perfect Store standards across assigned projects, customers, channels, and supplier relationships.
Optimizes the success of Trade Marketing project execution through regular market visits, customer and sales team meetings, and route rides with distribution partners.