Shopper research
You'll support and lead scoping, designing, and conducting primary research studies such as surveys or focus groups. You'll also manage external research partners, timelines, and budgets while ensuring projects meet stakeholder needs and business objectives as well as plan and execute shopper research across on-premise (bars, restaurants, venues) and off-premise (grocery, convenience, e-commerce) channels.
Data analysis and consolidation
You'll combine primary research with sales data, shopper loyalty card and market research reports, to develop a holistic view of shopper behavior and the path to purchase. You'll identify trends, gaps, and growth opportunities by synthesizing insights across data sources. You'll lead the development of dashboards and reports that visualize key insights for stakeholders while ensuring data accuracy and integrity by performing thorough quality checks and validation processes.
Cross-Market Insights Generation
You'll generate and synthesize insights across multiple markets to identify scalable opportunities and general and nuanced shopper behaviors as well as translate cross-market learnings into clear global recommendations that answer business questions.
Insights creation into Actionable Stories
You'll develop concise, impactful reports and presentations that translate complex data into clear recommendations. You'll also partner with relevant Commercial teams to ensure insights are actionable, aligned to strategy, and effectively used in internal planning and customer conversations