LIVING THE RED BULL ON PREMISE CULTURE
Embrace and embody the Red Bull On Premise culture.
Be an active ambassador for the Red Bull brand in front of the team and the internal and external On Premise Network.
Monitor image standards for alignment with the premium brand values of Red Bull.
Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand
STRATEGIC PLANNING & LEADERSHIP OF ON PREMISE MARKETING
Translate national and regional insights into new actions, activities, programs, and strategies that can be implemented across the On Premise & Marketing mix.
Provide insights, guidance, support, and coaching to internal and external On Premise teams and partners, including Musketeers, RAMs, Distributors, Sales Reps, and Brand Managers, in the implementation of strategic initiatives, tools, and concepts to drive On Premise success.
Lead the allocation of POS tools, monitor their correct placement, and solve for custom POS / trade needs.
CONSUMER MARKETING
Develop new initiatives and translate national and regional campaigns into the On Premise channel across all five key occasions, resulting in highly impactful initiatives designed to win consumers, build consumption habits, and strengthen the Red Bull brand.
Ensure knowledge and high-quality implementation of the right product offer, product experience and trial – lead consumer activation programs driving engagement and volume uplift in the On Premise.
Support the national On Premise team to ideate, create, and activate consumer-facing Red Bull events that highlight the intersection of the brand and the product.
Collaborate closely with marketing teams (Brand, Culture, Sports, Red Bull Media Network) to deliver plans that cut-through, solve for consumer needs, and are amplified appropriately with the full marketing mix.
INDUSTRY MARKETING
Develop "only Red Bull can do" initiatives / concepts that increase share of mind and brand love with industry stakeholders including: venue (bar) staff, decision makers, owners and influencers, resulting in increased sales.
Create strategic performance-driving concepts that engage the industry, resulting in higher share of mind and overall sales in accounts and at events.
Enable the field sales team to support / deliver against these initiatives through strong processes, guidance, and tools.
TRADE MARKETING
Lead the management and allocation of the POS portfolio.
Develop activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Channel.
FESTIVALS & 3RD PARTY EVENTS
Support the regional event & festival strategy – identify must win festivals and events, and partner with the national On Premise team on approach for each.
Lead or support the 360 cross functional market planning & execution around key Festivals & Third Party Events with support from the regional marketing, media, and sales teams, in alignment with the Festival & 3rd Party Event Team
Partner with the "On Premise Event Manager" to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events, maintaining the national strategy and quality control.
Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.