YEAR-ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with Distributor Partner(s) (DP) to ensure alignment with RBNA BP priorities.
Manage the annual volume plan and allocate independent trade funds and Point of Sale (POS) resources.
Conduct 30/60/90-day, monthly, and quarterly planning reviews to achieve quantitative targets and key performance indicators (KPIs).
Actively and regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and develop action plans to address opportunities.
MARKET EXECUTION
Full accountability for DP performance, including volume and in-store execution (e.g., independence excellence, outperforming competitors, perfect store standards, volume achievement, etc.).
SELLING & INFLUENCE
Analyze market and distributor performance data (e.g., IRI data, MPR dashboards, consumer insights) to generate insights that support in-market tactics.
Develop the distribution partner (DP) network through the implementation of RBNA’s distributor selling model (Power Platform, PIITCHER, Skill Pills, etc.).
Manage all Point-of-Sale (POS) orders to ensure assets are delivered to stores on time.
Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned distribution partners.
Use the tactical budget to fund initiatives and incentives that maximize return on investment (ROI).
Manage the independent trade program (VIP).
Identify service gaps in delivery, selling, and merchandising within RBNA’s third-party direct-store-delivery (DSD) network.
KEY ACCOUNT EXECUTION
Successfully prioritize and implement regional and national Key Account (KA) programs by securing additional resources (e.g., trade funds, point-of-sale materials) as needed to support local market opportunities.
Ensure strong focus on volume growth and in-store execution in the Distributor Partners’ top Key Accounts.
Communicate regularly with Key Account Managers to ensure effective execution of Key Account priorities at both regional and national chain levels.
ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)
Activate RBNA’s marketing mix by engaging the DP sales force and leveraging all available assets (e.g., local and regional events).
Execute the rollout of RBNA brand initiatives and key tentpole programs.
Provide brand and key account solutions to address issues at the market level.
Ensure the DP fully understands and properly executes Red Bull’s in-store brand standards and merchandising guidelines (e.g., planograms, point-of-sale materials, and pricing).