Category Management
- Run Category Management projects with the identified top customers
- Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.
- Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
- Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
- For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.
Trade Marketing Knowledge and Capability
- Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities.
- Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
- Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
Business Insights
- Identify, develop and implement necessary processes to enhance sales business performance.
- Build the data platform necessary to run analysis and generate insight – directly manage data providers.
- Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
- Sales development analysis (by customer, by channel, by distribution point, etc.)
- Customer performance in all sales fundamentals.
- Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
- Promotional evaluation.
- Business planning.
Alignment and Coordination of Sales and Marketing Activities
- Through personal and electronic communication -- educate, orientate and utilise the brand team to deliver through the line activity in store and online. The country marketing plan should be translated into sales strategy.
- Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
- Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams.
- Be the point of contact for the sales team to advise and give guidance on all accounts.
- Define the Perfect Store by channel for your market using the International Model marketing activity.
- Support the alignment across customers and channels in regards to trade marketing activities.
POS Tools Implementation and Development/Adaptation
- Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.
Single Point of Contact for Reporting to International Off Premise Trade Team
- Manage all the international requests of data sharing and local implementation of international tools.
- Monthly fill-in of International Dashboard with market data.
- Organisation and follow-up of the wave of store audits in the local market.
- Implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.)