Strategic Category recommendations for long-term category growth
Providing data-driven insights, analyses and recommendations to strategic customers.
Positively shaping Range & Distribution strategy.
Optimise Category Space, Merchandising & Availability
Use of Digital
Role of Price & Promotions
Developing effective, credible relationships
Buyer & Buying Manager
Category Merchandising manager
Category Marketing manager
Anyone else who will help to deliver the above
Building strong, collaborative relationships with internal stakeholders particularly within your central business unit
Being a part of the overall Red Bull Category Team – and delivering new category insight projects to drive our total business forward – e.g. emerging macro trends
Strategic Thinking
Developing and deploying bespoke Category vision and tactics to unlock growth
Designing, implementing and measuring trials that test category building initiatives
Category Captain
Being a lead voice in every key range review in soft drinks – and ensuring decisions are made with the shopper in mind, and with the best possible insights.
Working towards Soft Drinks Captaincy in key partner accounts – effectively being an extra member of the customer team – providing ongoing independent thought leadership and analysis.