RETAIL VISIBILITY STRATEGY
Develop and implement trade marketing strategies aligned with overall business objectives to strengthen brand presence and improve commercial performance.
Act as the subject matter expert for POS and merchandising plans across assigned accounts.
Define and execute go-to-market strategies for print and permanent POS across multiple channels.
Identify key account opportunities and develop and implement corresponding action plans.
Manage custom POS requests to ensure alignment with business strategy, budget constraints, and brand standards.
Drive strategic execution through regular market visits and close collaboration with Sales teams and customers.
DEVELOP WINNING INNOVATIONS
Lead the development of insight-driven point-of-sale (POS) solutions that meet retailer needs and enhance in-store brand presence.
Collaborate with Headquarters Trade Marketing, Procurement, Sales, Operations, Distribution, Global Trade Marketing, agencies, and suppliers to deliver innovative POS tools.
Manage the end-to-end POS development process, including concept development, sampling, production, and final delivery.
Build and maintain strong supplier partnerships to support merchandising and promotional initiatives.
Use shopper and business insights to inform POS strategy and develop channel-specific solutions.
LOOK LIKE #1 IN STORE
Execute RBNA marketing strategies to strengthen retail presence, ensure compliance, and improve point-of-sale (POS) effectiveness.
Partner with the Distribution team to achieve flawless in-store execution at all key shopper touchpoints.
Manage the profiling of new POS items, coordinating information across internal stakeholders and communicating effectively throughout the business.
Identify opportunities to innovate and optimize Red Bull鈥檚 brand presence in the retail environment.
Develop and distribute trade marketing materials, resources, and tools.
Take ownership of project tasks, schedules, and status updates within the relevant systems and tools.
Proactively seek ways to drive innovation and enhance Red Bull鈥檚 visibility and impact at retail.
BUSINESS INSIGHTS
Evaluate the effectiveness of insight-driven channel marketing activities and report on the results.
Support the annual multichannel business planning process by providing strategies and guidelines on effective POS solutions to achieve commercial and brand objectives.
Collaborate with Red Bull鈥檚 insights team to connect shopper and business insights with our portfolio of tools, creating internal- and external-facing content suitable for conceptual selling, sell sheets, and other relevant trade communications.
Analyze historical data and trends to forecast future needs and improvements, using both qualitative and quantitative methods.
Identify and communicate successes and opportunities during regular market visits and distribution ride-alongs.
Collaborate cross-functionally to deliver projects on time, within budget, and in a way that exceeds customer expectations.