“LIVING” THE RED BULL ON PREMISE CULTURE
- Assume and live the Red Bull On Premise culture. Art of Musketeering spirit at the base of all action.
- A "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges.
- Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
- Monitor image standards regarding the brand premium values of Red Bull.
MANAGEMENT & LEADERSHIP OF ON PREMISE EVENT MARKETING
- Responsible for executing and adapting the local marketing guidelines according to the market needs.
- Own the local strategy for growing Red Bull availability, activation and presence across the events landscape.
- Significant contribution to the On Premise Business Plan.
- Management of Red Bull event tools and POS including logistical requirements of (set up and warehousing) while also monitoring their impact on consumption.
- Track, record and evaluate all results of event activities implemented.
- Maintain a constant exchange of information and best practices with the national On Premise team.
- Utilize resources and infrastructure (agencies, logistic partners, promoters) for maximum impact
- Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new sales & marketing activities.
- Responsible for allocation of POS tools and monitoring their correct placement.
- Manage and grow a strong network of external promoters, key influencers, national decision makers, and the local scene
- Strong collaboration with marketing teams ( culture, sports, Red Bull Media
- Network).
INCREASE AVAILABILITY & ACTIVATION
- Responsible for mapping and identifying new listing opportunities for Red Bull across the events landscape.
- Maintaining existing partnerships and growing our presences at the event through
- marketing activations and POS.
- Support On Premise teams to ensure world class activation of marketing initiatives, POS and event tools.
- Development of new marketing activations to further impact the consumer and grow consumption of Red Bull.
- Applying Industry Marketing initiatives to strengthen relationships with decision makers and staff.
- Development and the translation of national campaigns into the events landscape.
RED BULL OWNED EVENTS
- Leverage the global Red Bull events portfolio for consumers & industry
- Create, develop and deliver local Red Bull parties & socializing events
- Identify and deliver on opportunities to utilize Red Bull event assets from marketing teams (Culture, Sports etc)
- Collaborate with Red Bull Media Network to increase overall reach of the events.