Henkel Levant is looking to recruit a Brand Manager who will set brands objectives and strategies per country, translated into clear marketing plans, based on consumers insights and trends, communicate the brand DNA and USP across all Marketing mix and secure Brandās performance and profitability growth.
Main Responsibilities:
- Set the yearly marketing and promotional plan, for the assigned brand(s), in line with the overall marketing strategy. Implementing launches and re-launches as per the set strategy with the proper monitoring.
- Efficient implementation of marketing plans including traditional media, digital, BTL, PR, CSR activities and product artworks development. Handling the relations with creative, advertising and media agencies with the proper briefing is also part of the role.
- Develop digital plans per country aligned with latest social media trends, targeting to reach the set KPIs.
- Understand consumersā needs and behavior through launching different types of research and come up with key-takeout and action plans.
- Analyze monthly data to understand brands & competitions performance and market trends.
- Control brandsā marketing budget by country and by line of spending
- Ensure Brandās profitability by having a deep understanding of all lines of P&L and work on ad-hoc financial simulations.
- Cooperate closely with all departments.